Turning Reviews Into Booked Jobs
Review volume drives rankings, but review placement drives conversions. Do both with one simple monthly system.
"Reviews are not just for Google map rankings—they are sales copy written by your best customers. Placing them where homeowners make decisions drastically boosts conversion."
Strategic Review Placement
Don’t isolate customer feedback on a buried "Testimonials" page. Place relevant reviews on the specific HVAC, plumbing, or roofing service page that corresponds to the customer’s job.
Key Takeaways
- Embed 5-star customer reviews directly on service decision pages.
- Automate review request text messages immediately after job completion.
- Highlight specific technician praise to humanize your service.
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