The Google Business Profile Playbook for Home Services
Categories, service areas, photos, and posting cadence: the exact profile setup we use for every Your Presence customer.
"Your Google Business Profile and website are two halves of the same local search engine. Optimizing both together creates a dominant local presence."
The Step-by-Step Profile Optimization Guide
Start by ensuring your primary category matches your highest-margin service. Next, define explicit service area zip codes rather than drawing an overly broad radius.
Key Takeaways
- Select one primary category and up to 9 secondary categories precisely.
- Upload new job site photos weekly to signal active business operations.
- Respond to all reviews—positive and negative—within 24 hours.
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